Our Vision
Is to be a leader in developing and fostering commercially and socially-responsible business enterprises that serve the local community and reflect our commitment to the future of Qatar and its peoples both in the region and on the world stage.
Our Mission
To enhance and grow customer loyalty for our brands by dedicating ourselves to providing the highest-quality products and services, reflecting our core values of honesty, transparency, and individual attention and working continuously to improve our businesses which will reward our employees, our shareholders and our community at large.